Identifying the Value Proposition

Business today across all sectors is becoming increasingly competitive. In many situations, it is no longer sufficient to simply sell on price - instead the value proposition needs to be clearly identified so that the customer is aware of their return-on-investment.

Every dollar spent needs to be able to generate a profitable return. Only then can we ensure a sustainable and profitable agricultural livestock business.

The value proposition differs between companies, depending on the business areas in which they operate. For example, commodity-oriented organisations focus on excellency in operational efficiency and control on supply chain management. Product and brand-oriented organisations will focus their value proposition through R&D and technological innovation.

Biotech Consultancy Services has considerable experience in identifying the value proposition of technological applications into the livestock agriculture sector.

• Value proposition in terms of return on investment for each dollar spent.
• Understanding the potential risks involved from removal of applications.
• Understanding the value of customer support services offered alongside biotech application strategies.