Management
Through our technical news forum, customers are kept up-to-date with latest industry developments and management advice.
Customer Relationship ManagementAnalytical customer relationship management (CRM) is the process of collecting and analyzing a rms information regarding customer interactions in order to enhance the customers values to the rm. Firms exploit such information by designing strategies uniquely targeted to consumer needs. This process enhances loyalty and increases switching costs, as information on consumer preferences affords an enduring... Read more
Tactical Management: Adapt, Adopt, ImproveHigh Adaptability Gives the Tactical Manager an Edge Change is inevitable. Managers have a choice to be either ahead of the curve or to play catch up. While no one can predict the future, effective managers can be prepared, or at least be better positioned for it. One talent that can help a manager is the ability to adapt. Most managers have the opportunity to exercise or develop this skill several... Read more
Strategic Management: EssentialsStrategic management is the set of managerial decision and action that determines the long-run performance of a corporation. It includes environmental scanning (both external and internal), strategy formulation (strategic or long range planning), strategy implementation, and evaluation and control. The study of strategic management therefore emphasizes the monitoring and evaluating of external opportunities... Read more
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We focus on the 2 principal areas of tactical and strategic business management. View more
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Sustainable profitable agriculture is essential to meet the food demands of the growing world population. Effective biotech applications are critical. View more
